Norwegian Cruises
Norwegian Cruise Line, known for diverse cruise experiences, sought to enhance the booking process for its older clientele, primarily aged 55 and above. My role involved developing a more accessible digital experience, leading to improvements in both internal product features and website functionality.
01
Problem Statement
The existing booking system relied heavily on phone calls, creating accessibility challenges for clients aged 55 and older. Previous attempts to automate the process had not succeeded, necessitating a fresh approach to improve user experience.
02
The Journey
Upon joining Norwegian Cruise Line, I focused on reviewing existing research and contractor efforts to identify gaps in the booking process. I participated in brainstorming sessions that facilitated the creation of wireframes and prototypes, and worked on various app components, including checkout, profile creation, and accommodation options. I also made enhancements to the website, including price comparison and checkout features.
03
The Solution
I developed key features for the app aimed at streamlining the booking process, ensuring that it met the needs of the target demographic. Adjustments to the website included a comparison tool for cruises and an improved search functionality, making it easier for users to find suitable options.
04
Final Results
Although I did not see the final version of the internal product, my contributions led to significant improvements in the booking experience, creating a more modern and automated process for future clients. Key features I developed remain in use today, enhancing accessibility for the target audience.